Music festivals aren't about just music anymore. Lollapalooza partners with Shazam to build a 360 campaign where every touchpoint makes it all about the music.

Where Has Everyone Gone (2023) — James Marriott

AI-powered cameras can identify a face in milliseconds. But in 2026, with AI security concerns, policy shifts, and communities being torn apart, real security comes from knowing who lives next door.

A24's youngest audience already treats their films as markers of taste. Class of 24 makes it official with free theatrical access for every person turning 24.

Everyone wants them. Nobody wants to admit it. A copy-driven OOH + experiential spec campaign for Crocs.

Instead of showing people pictures of places they wish they were, we give them an actual taste of the culture that makes those places worth longing for.

Calling (2021) — James Marriott

Red is the fastest colour the eye detects. HSBC uses that insight to celebrate their new Pantone shade with real-time OOH billboards and airport luggage covers. Seeing Red? Consider it Handled.

Gen Z sees through every carrier's "best deal" claim. Verizon proves it on Tax Day by publicly eliminating hidden fees across 24 brands in 24 hours.

Too Good (2021) — Arlo Parks (spec)

"I'm worth it" was radical in 1971 but just a tagline in 2026. This campaign reclaims it by confronting how the world still reduces women's worth with generative AI.

129 days of consistent daily 3D animation in Cinema 4D, each one a music visualizer for whatever was playing at the time.